Last updated in November 2020
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Tailwind for Instagram (free trial* here) makes scheduling your Instagram posts easy. Posting to Instagram can be time consuming as you have to interrupt your work to post. Other life commitments may get in the way and prevent you from posting to Instagram at the best times.
*The free trial contains 30 scheduled posts or 100 pins if using Pinterest
With Tailwind for Instagram, you can easily schedule posts and increase your visibility by posting at the most effective time. Tailwind also optimises your hashtags which can boost your reach dramatically.
Table of Contents
Tailwind for Instagram review
What is Tailwind?
Tailwind, also called Tailwindapp, is a Pinterest and Instagram scheduler and analytics tool. The company’s mission is to ‘make world-class marketing easy for everyone‘ and is partnered with Pinterest and Instagram. In line with this, the Tailwind app can:
- Schedule posts, stories, and videos directly to your feed with auto post
- Maximise engagement with powerful hashtag suggestions
- Visually plan your feed with a nine-grid preview
If you are new to Instagram you may find this free training webinar useful. You can also sign-up for Elize’s Grow Your Gram course. The course will teach you how to smash Instagram and grow your account easily.
Setting up Tailwind
To be able to schedule posts to Instagram, you have to connect Tailwind and Instagram. This is easy to do as you only need to follow the step-by-step guide provided by Tailwind.
It can be a bit confusing at first as you have to connect your accounts via Facebook. But when you remember that Instagram is owned by Facebook, it makes a lot more sense.
After connecting to your Facebook account, you also have to connect to your Facebook page. Luckily, this is also simple to do. Tailwind provides you with detailed instructions:
Connecting your accounts may be annoying but it will save you a ton of time in the future. After connecting Tailwind with Instagram and Facebook, you are ready to schedule your posts.
Adding posts with Tailwind for Instagram
Scheduling posts is the core function of Tailwind. Learning the ins and out of a new tool can be daunting, but Tailwind walks you through this step by step. To get started, simply click on the box on your dashboard:
Tailwind will then show you a demo post. This post and helpful pop-up teach you about the components of a post. Following this, you can either upload your own photo or choose a stock photo to create your first post.
Tailwind is packed with useful features that will help you to improve your post. In the post editor you can:
- Change the format of your image
- Create a phone reminder to manually publish your post
- Enter your post caption and get help for better captions
- Add hashtags and get suggestions for more powerful hashtags
- Add your Smart.bio link (see below)
- Cross-post to Facebook and/or Pinterest
- Select a time for publication
Tailwind leaves you in control of your schedule. You can determine how often you want to post and during what time frame. Subsequently, Tailwind will find the optimal time for your posts to be published to maximise visibility and impact.
Another powerful tool of Tailwind is its analytic insights. This section gives you information about your performance regarding
Additionally, you can see how well your posts are performing which gives you hints on where you can improve.
You can also look at the performance of individual posts and compare posts to each other. This means you can easily find out which posts perform well and what you should post more of.
Smart.Bio is yet another feature of Tailwind. It allows you to directly display the link to your website in your Instagram biography.
This means users can find your websites much more easily and thus increases your website’s traffic.
Pros and cons of Tailwind for Instagram
Tailwind is a great tool for influences and businesses and offers several advantages:
- Scheduling posts is time saving and allows you to focus on other aspects of your business
- The user interface is beautiful and intuitive
- Tailwind provides and easy tutorial for new users
- Due to improved hashtags and posting at optimal times you can increase your reach
On the other hand, there are not many negative points. Connecting accounts is bothersome but will save time in the long run. The user interface looks complicated at first but Tailwind guides you through the process of scheduling posts.
Tailwind for Instagram review summary
Tailwind is a scheduler for Instagram. Using it will save you time and the hassle of manual posting. As Tailwind will automatically suggest the best times for you to post and provide you with effective hashtags, your reach increases.
You can sign-up for a free trial with Tailwind here.
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